iSQI-Webinar: Optimizing Your Organization’s Software Pricing using a Four-Step Value-Based Approach
Developing a software pricing strategy can quickly become an overwhelming and complex task within any organization. With a well-defined process, your company’s pricing moves beyond guesswork around customer willingness-to-pay and applies a value-based approach that strongly links pricing to your software’s “value story”. Whether your software offering is new, mature, evolving, or looking to expand with value-add modules – this webinar will introduce (a) the four-step process that drives to value-based pricing and offer structure optimization, and (b) introduce pricing tools that support the development of your pricing strategy.
Audience: This webinar is designed for beginner to intermediate-level pricing & marketing experts that are responsible for developing pricing and monetization strategies for their company’s software offering.
The highly experienced pricing director and ISPMA Fellow Member Scott D. Miller will discuss these questions in this webinar hosted by ISPMA Chairman and InnoTivum CEO Hans-Bernd Kittlaus and iSQI’s Corinna Flemming-Vogt.
Scott has previously conducted pricing webinars with the ISPMA and will be facilitating the upcoming pre-conference workshop “Using Price-Value Tools to Help Determine your Pricing Strategy” at The Software Product Management Summit in Frankfurt this April 8, 2019. For further information, please visit https://spmsummit.org.